Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; and international marketing.
The culminating course for American Management University's MBA program. This course is designed for students to apply their previously acquired knowledge into a strategic project. Each module will require the student to focus on a single aspect of a company. The student will summarize, evaluate, and create recommendations. The final module will require the student to present their overall strategy to improve or revitalize their chosen company.
Study of leadership and management methodologies necessary to be successful and
effective in contemporary technology intensive organizations. Course emphasis will be on contemporary
organizational structure, societal impacts, decision making, innovation, management strategies and
management of organizational knowledge.